This is a sponsored post written by me on behalf of Tom’s of Maine for IZEA. All opinions are 100% mine.
Coffee and green tea get me through busy days. And… well, even the days that aren’t busy still feel busy to me. Coffee and tea are a solid part of my routine. Which means that my teeth are exposed to a lot of it. Some years ago I realized I had to do something to keep my teeth from exposing the closeness of our relationship.
So I’ve tried a lot of different toothpastes and whitening treatments. But what I’ve learned about whitening treatments is that you have to keep doing them, and what I’ve learned about my life as a mother is that I have to prioritize all the varied extra steps I take or things get forgotten.
So I look for shortcuts. By using a whitening toothpaste every time I brush my teeth that’s an “extra” thing I don’t have to find time for. No remembering to buy things to treat my teeth or figuring out what works best because I’m already checking that box. It’s a Mom Shortcut.
Another shortcut? Buying products that are environmentally friendly. In the general scramble that is parenting 3 kids I don’t spend as much time thinking about environmental activism as I used to, but whenever I can choose products from a brand I trust that are effective AND environmentally friendly, I do. Earth Day happens once a year but the decisions we make every day make a lot bigger difference to the earth than a once-a-year – which reminds me of what we say to the kids when they complain about brushing their teeth. You don’t have to brush all of them, only the ones you want to keep. The same thought applies to the many things we buy and use – taking care of the earth only works if we are consistent.
So this is my new double shortcut. Luminous White toothpaste. Safe on enamel and whitens? That’s what I need! From a natural and environmentally friendly brand? PERFECT! Maybe most importantly for toothpaste – the feel and flavor of it are great. Minty without being SO minty that it hurts, easy to rinse out, no aftertaste other than a nice, light I-just-brushed-my-teeth (two-points-for-me!) sort of breath. Totally wipes out coffee breath, too.
You can only get this at Target for now as part of the Made to Matter collection – a group of products Target chose because they’re made without artificial (in this case no parabens) or allergenic (in this product no gluten) ingredients and without additional packaging. There’s even a cartwheel offer.
Better for you and me AND better for the environment but still getting the job done! It feels like too many features to pack into one product, but as far as I can tell they’ve done it. And especially fitting to me that I can only get this at Target because if there’s one thing I think of related to shopping at Target it’s coffee. Enjoying my kid-free coffee time and getting shopping done at the same time is another Mom Shortcut. While you’re there you can also check out 2 other products in the collection – North Woods and Wicked Cool!.
I LOVE mom shortcuts. Do you have any to share? I want to hear them!